Jazz up your business card!
The business card is the workhorse of your visual communications. It gets your name and contact info out in the community, it’s an easy and convenient reference tool, it reinforces your practice brand, and it’s really cost-effective. Unfortunately, many practices are missing the boat on an inexpensive and effective way to give their message and […]
Is a good logo important for my practice?
I’ve met with MANY practices, and seen MANY logos. Most are good, some are okay, and several are atrocious. I still regularly encounter practices that have no logo. My off-the-cuff market analysis is: 25% of practices think a good logo is an important part of their marketing strategy 25% of practices think a logo is […]
How are your online ratings?
Many practices are concerned with how they appear online, and rightly so. These days, before a patient visits your office, they usually check you out online. And that doesn’t mean they visit your web page. Usually, they Google your practice name or doctor name, and see the several search results that come back. Often, they […]