Pantone, a New Jersey firm which is widely considered the standard bearer for color science and trends, has named Pantone 17-3938 (Very Beri) as it’s 2022 Color of the Year. Marketers and branding professionals should consider getting their purple on! According to Pantone, Very Peri is “a dynamic periwinkle blue hue with a vivifying violet red undertone blending the faithfulness and constancy of blue with the energy and excitement of red.”
Professional artists and designers often look at how trending colors can be incorporated into their creations, since these colors (like Very Peri) are intended for consumer products and designs created for customers and influencers.
Read more about Pantone’s take on Very Peri here. Do you consider Pantone’s announcements and predictions, and other color trends, when planning your branding and marketing projects?