Frequently Asked Questions

What is a bleed on a printed product?

 
Bleeds allow your printed design to go to the very edge of one (or more) sides of the printed sheet.  If you want an 8-1/2″ x 11″ flyer, and want patterned background printed on the entire surface, then the print image would extend to all four edges of the 4 sides of each sheet.  If your print image is exactly 8-1/2″ x 11″, it is difficult to have a commercial printing press print the size exactly without occasional white edges (from the paper showing if there is a slight movement in the press).
 
The solution; use print designs that have bleeds added.  Bleeds are extended design images BEYOND the edge of the printed sheet size. In our example above, the patterned background could be 9″ x 11.5″ (by adding an extra 0.25″ on all 4 sides.  The extra 0.25″ per side are called bleeds.
 
When we print jobs that have bleeds, we actually print the sheets on paper larger than the finished size (i.e. 8-1/2″ x 11″), and then trim the excess to the desired size.  This produces a clean, professional looks with no accidental small, white borders.

What is vector art?

 
Images that are to be printed generally fall into one of two categories; vector or raster.  Vector art (or images) are created using mathematical formulas (as opposed to raster art which is created with a series of dots or pixels).  Vector art is created with professional design software like Adobe Illustrator.  Vector art is preferred (and often required) when very sharp printed detail is desired, and when an image has to be scaled up to a larger size (for instance, when printing a banner or sign).  Vector art sizes can be changed without reducing the quality or sharpness of the image.  Unfortunately, some image types cannot be created in vector format (for instance, photographs).  See Raster Art for details about photographs and other non-vector images.

What is raster art?

Raster images are graphics that are made up of individually colored dots called pixels. These pixels are arranged in a grid to produce the image you see. Raster images are extremely common in file extensions such as JPEG, PNG, PSD, and TIFF. Even the pictures you take on your phone are raster images. However, despite their widespread use, they have a distinct setback. Because these images are made with individually colored pixels (unlike Vector Art which is made via formulas), zooming in too much will cause the image to become blurry, grainy, or pixelated. If using a raster image for your art, it is best to have images of the desired (printed) size to avoid unwanted blurriness. Where possible, start with a higher resolution than necessary since raster images will keep their crisp appearance when scaled down; just not when scaled up.

What are pantone colors?


To put it simply, Pantone colors are a method of standardizing colors for use in designing, printing, and manufacturing. Color accuracy is important, but can be difficult to achieve. For example, maybe you want a blue shirt for your next event. Well, which shade of blue? Turquoise? Navy? Teal? Do you want it lighter or darker? Describing colors is difficult, to say the least. So the Pantone Matching System (PMS) standardizes over 1,000 colors and assigns them a name and number. These colors (along with their name and number) are available on swatches so that designers and manufacturers can double check accuracy every step of the way. By using this system we can confirm both that you are happy with the chosen color, as well as the fact that the end product matches what was asked for.

What is embossing?

Embossing is to decorate something by elevate a design, pattern, etc. This is most often used on printed products, but can also be used on other products such as leather. The embossing effect is achieved by carving, molding, or stamping. This three-dimensional effect is used to cause the eye to be directed toward the design that appears to be jumping out towards them. The opposite of embossing is debossing.

What is debossing?

 
Debossing is to decorate something depressing the design or pattern into the product. This creates a “sunken in” look which draws the eye. Like embossing, debossing is most often used in printed products, but is also possible on surfaces such as leather. Both processes are excellent at creating both a crisp visual effect, as well as adding unique texture.

What is foil stamping?

 
Foil stamping is a special printing process that applies colored foils to the surface of a product through a combination of heat and pressure. This process often uses metallic foils on matte products to create an elegant contrast. Even though metallic foils are the most popular, though, there are also many of kinds of foils ranging from matte to glossy in various colors. It is an excellent method of making a logo “pop” while also giving a bit of texture to the product.

What is pilling?

 

Pilling is a surface defect of textiles that cause a tangled ball of fibers to appear on the surface. These “pills” occur as a result of wear or continued friction/rubbing on the surface of the fabric. Many modern manufacturing processes exist to help prevent this from happening, and some fabrics are specifically designed to avoid it.