We all know how difficult it can be to get your message across today. Social media, news channels, television, radio, Internet browsing, driving on the highway; everyone wants a piece of our consciousness. It’s really noisy out there, and just yelling louder may not get results.
So why aren’t we touching the people we want to reach?? Touch is perhaps the most intimate of all the senses. And in today’s socially distanced world, it certainly seems to be the one we desperately miss the most. I know my whole being is screaming for a hug.
So why don’t we strategically use touch when trying to convey an important message? My theory is that there are two principal reasons;
- We take touch for granted. Today’s world is geared toward visual and audio stimulus, and we think that’s the only way to go.
- We fall prey to the siren call of the ease and seemingly low cost of telling a story via electronic communication (like email or social media)
The next time you have an important point to get across (whether you’re trying to reach potential customers, new employees, volunteers, anyone really), think about how you can get them to TOUCH your message. Perhaps a postcard with a memorable texture, or a small gift that feels nice in your hand. These are definitely not the easiest, or cheapest, ways to say something, but if what you’re saying is important, they might be, by far, the most effective.
Stay tuned for more on this subject in upcoming posts.