Project: Truewood Bookmark
Target: Potential Residents, Residents
Branding doesn’t have to be boring! Merrill has a division of senior communities named Truewood, and the name and the brand were born from their birth in the pacific northwest’s foresting industry. Unique brands call for unique vehicles to tell the story. Bookmarks are common (and pretty useful), but wooden bookmarks are unusual and thought-provoking. We loved finding such a great way to communicate the brand’s positioning in such a memorable way.