Project: Branded Socks Rock!
Target: Potential Residents, Residents, Employees
We’ve always believed that the perfect place to tell a story is on the person of a company’s team members. Polos, jackets, and tees are great, but they have the complication of different sizes and genders. Socks eliminate that complication because they are one-size-fits-most. And we can do some pretty cool and colorful designs on socks without offending most corporate sensibilities.
This project was really fun because Arbor’s #BeArbor campaign and imagery are so compelling. What do you think about branded socks?