Branded Tube Socks

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Project: Branded Socks Rock!

Target: Potential Residents, Residents, Employees

Items: Socks

We’ve always believed that the perfect place to tell a story is on the person of a company’s team members.  Polos, jackets, and tees are great, but they have the complication of different sizes and genders.  Socks eliminate that complication because they are one-size-fits-most.  And we can do some pretty cool and colorful designs on socks without offending most corporate sensibilities.

This project was really fun because Arbor’s #BeArbor campaign and imagery are so compelling.  What do you think about branded socks?