Project: Lower Bucks Hospital Magnet Mailer Campaign
Target: New Patients
Items: Direct Mailer, Magnet
With the opening of their new community health center, Lower Bucks Hospital needed a way to let people know about it. This mailer at a glance seems just like any other; a piece of mail letting people know about the opening. But to make sure people remembered, there was an extra attachment included: a magnet. Instead of keeping a cumbersome mailer, patients could instead take the convenient magnet that included all the information they needed.