Capital Campaign Story Book


Project: Beebe Foundation Unique Fundraiser Booklet

Target: Potential Donors

Items: Stepped pages booklet

Beebe Hospital (and their foundation) embarked on a MAJOR capital campaign to raise money to build five new facilities.  Our challenge was to create a printed piece that made a complex story digestible, and so compelling that it encouraged giving.


We chose a “stepped” booklet format so that the campaign overview, each facility, and most importantly the “Ways to Give” details were super easy to access.  Our customer provided an overview of the campaign and the projects, plus some beautiful photos.  We provided the copywriting, graphic design, and overall format and storytelling vision. The end result was an informative piece that was comprehensive, but not overwhelming.  The campaign was a HUGE success, and we were happy to have played a small part in it.