The Target is not You
I work with marketing and branding businesses every day. The owners and managers are always very smart. And they frequently have great ideas for how to communicate their unique message into the community.
Vested Interests
It’s no secret that King Medical has a special connection with the Seeing Eye Puppy Raising Program. But not everyone is familiar with what raising a Seeing Eye dog entails. For the most part, the puppies are just like every other puppy; they need to be housebroken, taught basic commands, fed, taken care of, and just […]
Who Cares What Patient Forms Look Like?
There are SO many things to worry about in your practice; it’s no wonder that no one pays attention to how bad your HIPAA Release form and other new patient intake forms look. They’ve been photocopied about two hundred times since you started using them. And, come to think of it, cell phones weren’t even […]
Building a Brand, Part 2
This post is the second in the series. To see Part 1, click here.
Dogs of King Medical – Juniper
Juniper is SO STINKING CUTE! I’ve written before about the Seeing Eye Puppy Raising Program. Juniper is the ninth puppy to grace our doors. He was born Nov 29, 2015, so he is six months old. He arrived at seven weeks as a little ball of fluff. He’s a pure yellow lab, so it goes […]
Are You State-of-the-Art, Advanced, & Compassionate?
Practice managers; are your docs state-of-the-art, advanced, and compassionate? Doctors; are you state-of-the-art, advanced, and compassionate? When I ask new clients what makes them different and unique, that’s the line I get about 80% of the time. So based on my extensive scientific research, it appears pretty much every physician thinks she/he is state-of-the-art, advanced, […]
Building a Brand, Part 1
In this first of a series, we’ll discuss the concept of “branding”, and why it is so important to the lasting success of practices (and all organizations for that matter). The term branding was coined from the pioneer-days practice of placing a ranch’s image on their livestock using a hot iron. While this procedure may […]
Hello. My Name is Annette.
Have you talked to Annette here at King Medical yet? If not, you have no idea what you’re missing! Annette Jones is the newest member of our team. She’s a customer service rep, so she talks to our customers (via phone and email) all day. She’s super friendly and funny, so she fits in great. […]
Happy patients SHOULD create new patients
I’ll bet you have MANY happy patients. Do you have any idea how many of them have referred at least one family member or friend that has then scheduled an appointment with you? In most practices, 90% of patients say they would refer someone, but well less than 10% actually do. Why?? There are usually […]
Puppy profile – Garon
Did you know our owner, Paul, raises future Seeing Eye dogs? He’s part of a program from The Seeing Eye where puppy raisers throughout the northeast receive a puppy after being weaned at about seven weeks, and then love the heck out of them for about a year, after which time they return to The […]