Socially Distant Networking

I’m a networker. I love meeting people, learning what they’re good at and love to do, and making connections and introductions where appropriate. My golden rule: you must first give before you can receive. I’ve made MANY rewarding relationships, including a fair number of true lifelong friends this way. But I must admit; I’ve […]
Home Work can be tech forward!

Many times, people who occasionally work from home miss access to the nice technology tools that they have in their “corporate” office. Modern phone systems, high speed internet, fast printers and copiers, etc. If you’ll be working from home a lot, there’s no need to do without anymore. High Speed Internet. It’s not just […]
Create a little slice of work

I love my home. My cocoon, my happy place, where I know there’s always lots of wine. But until recently, it wasn’t conducive to work. In the first weeks (let’s be honest; months) that I worked from home, I sometimes felt the urge to do some laundry, update my Spotify playlists, and create a […]
Routine is IMPORTANT!

Welcome to a new series about the joys (and anxiety attacks) of suddenly working from home. Tune in daily for the next couple weeks. Here goes … Not everyone is like me. But a lot of you are. We function beautifully when most things are happening in our carefully orchestrated way. Walk at 5:15 a.m., […]
Is Buying Cheaper Really Cheaper?

Our customers are awesome. Really, I’m not just saying that because you’re one of them :) And nearly all of them love us for the value we offer. But all of them are under pressure from above to keep expenses down and save money where feasible. I totally understand.
Print Engagement with Millennials

Marketing, communications and human resource professionals know how important it is to effectively engage millennials. But there seems to be a belief afoot that millennials only engage with online content delivered to their smart phones. Yes, online engagement is important with M’s, and with most every demographic. But studies and science agree that online is […]
Patient Education in the Exam Room

Patient wait time doesn’t have to be all bad! No matter how efficient you are, your patients are bound to have several minutes alone in the exam room before the healthcare provider arrives.
Reach Out and TOUCH

There are lots of ways to try to get a message out to your audience; whether your audience is existing & potential customers, existing & potential team members, referral sources, or something else. Just think about the messages you’ve seen in the last 30 minutes. You’ve probably been exposed to over 100, when counting […]
Word of Mouth, ON STEROIDS!

I think we can all agree, word of mouth is the BEST way to attract new patients. And most of us can agree we’d like to get more Word of Mouth (WOM) referrals. After all, existing patients are the best option of marketing for medical practices. However, you may think the only way to increase […]
Did I Catch You Stealing?

Sorry if the post title seems like “click bait.” However, this is an important conversation and I wanted to get your attention.