Is junk mail really junk?
We help many practices get their message out to existing patients, potential patients, referring docs, etc. There are hundreds of ways to communicate a message. One way is using good ol’ fashioned snail mail. When we discuss the relative pros and cons of mail, we frequently hear “nobody looks at that stuff; it’s junk.”. While […]
The dog days of King Medical.
Yes, King Medical has gone to the dogs. We’re a fairly animal friendly workplace. This evolved for several reasons; Paul, our owner, raises puppies to be future Seeing Eye dogs, and bringing them to the office is an important part of their exposure training Nothing lowers stress and returns sanity faster than a kiss or […]
Should you wear a name badge?
I’ve heard every excuse for not wearing names badges: I keep losing it. It will ruin my clothes. Everyone knows who I am. The dog ate it. They are all lame. One reason for wearing them trumps all excuses; it’s good for your patient! Give some consideration to something you already know: virtually all patients […]
What file format should my logo be in?
Logos are beautiful, logos are unique, but getting your logo in the proper format for several different uses can seem mind-boggling. Here’s a brief primer on the two primary file format types for logos: Raster Raster images are by far the most common. They are made up of rows of pixels, similar to a mosaic. […]
Birth of a Brochure
Does your practice have a printed brochure that tells patients (and potential patients) the “story of you”? Based on my casual observations, approximately 75% of practices DO NOT have one. In many cases, it’s because the practice managers and doctors can’t figure out how to get from nothing to something without their heads exploding. So […]
Forget patient engagement; let’s talk patient retention!
But patient retention IS important, far more important than in years past. Keeping patients used to mean nothing more than: accepting their insurance coverage providing service that wasn’t completely terrible When carriers were footing the bill, and all practices treated patients the same, patient attrition was virtually nonexistent. Several recent developments have changed the rules: […]
Is it NAP time?
You work hard; we work hard. Who doesn’t love a well-timed power nap? However, today we’re not talking about sleep; we’re talking about a really, really important NAP. NAP is online speak for Name-Address-Phone. Well, every practice has those three things, so what’s the big deal? Let me explain. Most practices have either moved, added […]
Why buy local?
Is there really a compelling reason to do business with local folks, or to patronize small businesses? If you believe in karma (i.e. what goes around, comes around), there probably is. Karma When is the last time a shareholder of Really Big Company called to make an appointment at your office? As a healthcare provider, […]
Don’t print this email…
One of my biggest pet peeves is reading a bill from “large company” (bank, utility, etc.) that claims: e-billing is better for the environment. And this peeve ranks just under it; seeing the following in an email signature: Please consider the environment before printing this email. The implication is that printing paper kills trees, ergo […]
What message are you sending?
Does your front desk staff smile and make eye contact when someone enters your office? When is the last time you had your reception area painted, or had the carpet professionally cleaned? Is your parking lot brightly lit, and does it have clear white lines? Are the magazines in your waiting room older than dirt, […]