Do your patients understand you?
Some days would be easier if everyone (your staff, patients, potential patients, insurance reps, etc.) spoke the same language as you. But these days, that’s a fantasy world. The reality is that there are MANY people living in our neighborhoods whose primary language is different than ours. What is a practice to do? Have you […]
Looking good at outdoor events
Summer and early fall are prime time for outdoor events including community fairs, 5K fundraisers, food & drink festivals, and health fairs. Many of these events welcome exhibitors, and offer a great opportunity for you to meet current and potential patients in a relaxed, non-clinical environment. If you’d like to become more visible in your […]
Jazz up your business card!
The business card is the workhorse of your visual communications. It gets your name and contact info out in the community, it’s an easy and convenient reference tool, it reinforces your practice brand, and it’s really cost-effective. Unfortunately, many practices are missing the boat on an inexpensive and effective way to give their message and […]
Is a good logo important for my practice?
I’ve met with MANY practices, and seen MANY logos. Most are good, some are okay, and several are atrocious. I still regularly encounter practices that have no logo. My off-the-cuff market analysis is: 25% of practices think a good logo is an important part of their marketing strategy 25% of practices think a logo is […]
How are your online ratings?
Many practices are concerned with how they appear online, and rightly so. These days, before a patient visits your office, they usually check you out online. And that doesn’t mean they visit your web page. Usually, they Google your practice name or doctor name, and see the several search results that come back. Often, they […]
Everything is Marketing!
I recently read a book, and it was such a good read, I thought I’d share my thoughts here. Everything Is Marketing; The Ultimate Strategy for Dental Practice Growth was written for dental practices, but all the principles can be applied to a medical practice, or to any customer facing business. The author, Fred Joyal, founded 1-800-DENTIST, and during […]
Print vs. Digital – Surprising Findings
I’m a big reader. I read dozens of blogs, hundreds of articles about business and marketing, and 23 books every month on my beloved Kindle. Many friends tell me they prefer actual books over electronic media like ereaders, tablets or cell phones. It appears there is science to back up their preference. A recent Washington Post article, Why digital natives […]
Do you sell yourself as cheap?
I got to thinking about this because every day a customer tells me they can buy something cheaper from someone else than they can from me. It’s really hard for me to hear that because we work so hard to provide awesome products at great prices. Many of my customers (medical and dental practices) deal with the same […]
Is Your Web Site Mobile Friendly?
I’m sure you realize how important online search is to connect new patients to their future doctor. But did you know that over half of all searches are happening on mobile devices (primarily smart phones and tablets)? Google sure knows this. That’s why, on April 21, Google’s search algorithms will reward mobile friendly websites with better rankings than […]
What should I spend on marketing?
Is the amount you spend to grow your practice based on the same amount of planning you put into your next vacation? If you’re like most practices, probably not. Marketing is an investment in the growth (and sometimes the survival) of your practice. Let’s discuss how to decide what to invest. There is no pat […]