Marketing, communications and human resource professionals know how important it is to effectively engage millennials. But there seems to be a belief afoot that millennials only engage with online content delivered to their smart phones. Yes, online engagement is important with M’s, and with most every demographic. But studies and science agree that online is not the only way.
I’m a big believer in doing things differently than the crowd if you want your message to stand out. With millennials, using print media like targeted mail, print collateral, and periodicals can be a great way to get your message heard through all the online clutter.